New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide awareness initiative, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at promoting greater awareness among customers about the importance of using genuine automotive parts.
After its successful rollout in 2024 and 2025, the campaign has already demonstrated its effectiveness in reaching customers and engaging various stakeholders. The initiative helped generate strong awareness regarding the importance of choosing genuine parts. Taking this effort forward in 2026, the latest phase has been designed to be more engaging and impactful, with a stronger focus on digital platforms, service touchpoints, and the wider automotive ecosystem. The objective is to deepen customer understanding and reinforce the practice of selecting Hyundai Genuine Parts, enabling informed choices at every vehicle service and repair interaction.
Customer safety and trust continue to remain at the forefront of the company’s priorities. An informed customer is better positioned to make the right decisions and avoid the risks commonly associated with counterfeit parts.
Knowledgeable customers contribute to safer roads and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in line with the standards and specifications established by Hyundai Motor Group and are designed to meet original manufacturing requirements. These parts provide Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through increased awareness, the company aims to build confidence among customers to choose Hyundai Genuine Parts on every occasion.
Speaking about the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects the company’s ongoing commitment to customer safety, while emphasizing that trust remains a fundamental aspect of Mobis India’s vision. He further stated that the campaign is intended to educate Hyundai vehicle owners about the potential risks of counterfeit parts while highlighting the long-term value of choosing Hyundai Genuine Parts.
He additionally noted that Mobis ensures all genuine parts undergo comprehensive quality testing to deliver durability, safety, and accurate compatibility with Hyundai vehicles. He encouraged customers to stay alert and always verify the authenticity of parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies, with the vision of becoming a leader in the smart mobility era. Built around three key modular automotive components—chassis, cockpit, and front-end systems—Mobis India works toward making driving safer and more convenient while also providing service parts that effectively meet customer needs.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across India.
The company’s strength in the after-sales parts business is supported by the strong integration of its forward and backward supply chain capabilities, vendor ecosystem, pan-India dealer and distributor network, and end customers. Drawing on its global expertise, Mobis India has enhanced its dealer and distributor network into a highly efficient and sustainable system, with the objective of delivering world-class service quality to Hyundai customers. For more information, please visit www.hyundaimobisin.com.
