MUMBAI — Amit Naheta, a 7th-generation luxury jeweler and Co-Managing Director of Jaipur Jewels, has built his reputation as a modern visionary in the field of heritage jewelry. With over twenty years of expertise, Naheta has seamlessly united traditional Indian craftsmanship with a sharp sense of global luxury trends.

In 2012, Naheta led the relaunch of Jaipur Jewels, a renowned heritage jewelry brand. Under his guidance, the house embraced a fresh design philosophy and a client-centric approach, with a focus on heirloom-worthy creations that celebrate Indian heritage while resonating with today’s modern collectors.

As a certified GIA gemologist and graduate of Sydenham College, Mumbai, Naheta bases his business philosophy on nurturing deep, personal client relationships, often treating them like family. For him, fine jewelry extends beyond being a product—it represents a memory and an emotion. He is known for curating investment-grade jewelry portfolios and reimagining treasured heirlooms with refined modern elegance.

Naheta’s dedication to staying at the forefront of luxury jewelry is evident in his consistent presence at major international trade fairs, including Basel, Las Vegas, Hong Kong, Bangkok, and Dubai. This global outlook allows Jaipur Jewels to secure rare gemstones and bring forward innovative, world-class designs.

Through his vision and leadership, Naheta has established himself not just as a jeweler, but as a “guardian of heritage, a creative strategist, and a trusted advisor to high-net-worth individuals and legacy families.” Under his stewardship, Jaipur Jewels continues to thrive, carrying forward a timeless artisanal legacy for generations to come.