Emirates Holding Group, in association with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle wing of Rose Merc Ltd., India, is set to introduce Eternal Runway—a new fashion-forward experience under the Emirates Luxury Show umbrella. The first edition of this prestigious event will take place on 4th July 2025 at the Marriott Al Jaddaf, Dubai.
Positioned as the flagship property of Emirates Holding Group’s Events Division, the Emirates Luxury Show continues to champion excellence in fashion, culture, and lifestyle. Eternal Runway now becomes its newest signature platform—further amplifying Dubai’s global relevance in the world of luxury fashion.
Connecting Cultures, Showcasing Talent
Conceived by MOVe, Eternal Runway brings together designers from across the globe and India’s emerging fashion scene. The event will serve as a creative bridge between Indian craftsmanship and Middle Eastern luxury, presenting collections to an audience of regional buyers, press, influencers, and industry insiders from the GCC and beyond.
Design Excellence Meets Star Power
Curated by leading professionals in the fashion world:
Emirates Holding Group will organize and host the event through its Emirates Luxury Show platform.
Acclaimed show director Shakir Shaikh, known for his expertise in major fashion weeks, will oversee the show’s creative production.
The lineup features celebrated designer Ken Ferns, who will present a specially crafted collection for Middle Eastern audiences. Also participating are Shavan Kumar and Sam, the founder of Mirror of Magazine, who will showcase a reimagined denim collection for the first time in Dubai.
The runway will also see appearances by celebrity showstoppers including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Discussions are ongoing with additional renowned designers and influencers.
A Global Fashion Journey Begins
After its debut in Dubai, Eternal Runway will embark on a multi-city tour through the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Developing New Talent
As part of a long-term vision, Emirates Holding and MOVe will launch a Model Training & Grooming Academy in Dubai. This initiative aims to nurture aspiring talent in the fashion space and promote international standards of professionalism within the industry.
Voices Behind the Vision
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, said:
“Eternal Runway is not just about fashion—it’s about identity, expression, and collaboration across borders. This platform brings together the best of both worlds and reflects Dubai’s role as a global style influencer.”
Sudhir Padiyar, Founder of MOVe, commented:
“This launch is a dream turned reality. Thanks to our partnership with Rose Merc Ltd. and Emirates Holding, Indian designers now have a world-class stage to reach new markets. The momentum behind our first edition is thrilling.”
Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., added:
“This event is a major step in our creative journey across the GCC. Through Eternal Runway, we’re creating timeless IPs that blend elegance, innovation, and cultural authenticity.”
About Emirates Holding Group
Emirates Holding Group, a UAE-based entity under the Rose Merc Ltd. Group, leads major initiatives in luxury, fashion, and real estate. The Emirates Luxury Show serves as its premium platform for regional-global creative collaborations.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
A fashion and lifestyle enterprise under Rose Merc Ltd., MOVe focuses on international fashion experiences, design curation, and building talent-centric platforms through IP-led projects.
Also Presenting: Emirates Real Estate Awards 2025 — Honoring Excellence from India to Dubai
Taking place on the same evening, 4th July 2025, at Marriott Al Jaddaf, Emirates Real Estate Awards 2025 will celebrate outstanding contributions to real estate development and innovation. Co-hosted by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, the event will spotlight top developers, forward-thinking projects, and game-changing leaders.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A celebrity-studded fashion showcase will add glamour to the awards, bringing luxury fashion and visionary property design into one unified celebration.
Award Highlights Include:
- Developer of the Year
- Best Residential & Commercial Project
- Green Development Award
- Property Leader of the Year
- Women in Real Estate Leadership
…and several more categories
Get Involved: Nominate | Sponsor | Celebrate Vision
Official Launch & Auditions Held at The Agenda, Media City – 25th May 2025
The joint press conference and model auditions for Eternal Runway and Emirates Real Estate Awards were held at The Agenda, Media City. Led by Sherif Thomas and the Fashion Factor team with Elena Postachi, the event drew attention from the fashion industry, media, influencers, and young models.
H.H. Sheikha Aisha bint Saud Al Qasimi graced the press event and applauded the visionary collaboration. She is also confirmed to attend the 4th July main event as a distinguished chief guest at both shows.
